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Title page: Western North Carolina "A
State Within A State"" An Economic and Social Survey of the Eighteen
Counties Comprising This Rich Empire of Industry, Resorts, Agriculture
and Mining. Compiled by The Asheville Citizen-Times Company [and] WWNC.
"Western North Carolina's Own Newspapers and Radio Station." |
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wncs002 |
Foreword: To emphasize the common
interests of this remarkably well-rounded Western North Carolina area,
and to impress at home and abroad its striking economic and social
resources, The Asheville CITIZEN and The Asheville TIMES have just
completed serial publication of a persuasive marshalling of figures and
facts. A full page was devoted to each of the 18 mountain counties, and
all information used was verified from authoritative sources.
Concurrently with this newspaper publicity program, Radio Station WWNC
sponsored a series of 18 broadcasts, one devoted to each county,
featuring an exposition of the claims of "A State Within A State," on
its own people and listeners everywhere.
Reduced to the convenient size afforded by this booklet, this survey
appears on the pages following. In addition, there are summary tables
for the 18-county area as a whole, and other pertinent information.
Because of your interest in Western North Carolina as a consuming center
of above-the-ordinary importance, tbhis booklet is presented to you.
And in your efforts to reach this area of rich buying power, you'll find
the Asheville dailies -- reaching into every nook and corner -- offering
the only newspaper coverage!*
*Similarly, Radio Station WWNC -- with its 17-hour daily schedule and
NBC affiliation -- affords the only consistent coverage over the air. |
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Western North Carolina. An Economic State
Within A Prosperous State.
Set apart by its mountain topography as a compact and homogeneous
entity of 390,359 population and 18 prosperous counties, Western North
Carolina is aptly termed "A State Within A State." With its enviable
industrial diversity, expanding tourist business, excelling agricultural
background and vast mineral wealth, this favored area presents a picture
of exceptional balance. Assuredly, the "eggs" of this mountain empire
are "in many baskets"!
It is this impressive diversification, no doubt, that accounts for the
sustained income -- and consequent high buying power -- of the 390,359
folk who live here.
The same explanation likewise accounts for Asheville's inclusion in the
list of America's 90 primary trading areas for quality fashion
merchandise by the world-famed Conde-Nast organization.
Here, the evidence poi8nts out, is not only high purchasing power. Here,
too, is discriminating purchasing!
Widely known for over half a century as a resort land and drawing a
revenue from this source that even now runs high into the millions,
Western North Carolina today stands on the threshold of a substantially
increased income from this source as the development of the Great Smoky
Mountains National Park proceeds. Declared Horace M. Albright, director
of the National Park Service, a year or so ago: "The half million
tourists going to Yosemite will be only a drop in the bucket compared to
the throngs who will come to the Smokies all the year around." And at
this very moment is developing the trek that pledges increased
prosperity for this region!
Remarkable variety is presented by the industrial enterprises of the
section. Rayon, cotton textile and hosiery manufacturing; ... |
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cont....bleaching, finishing and dyeing of
cotton and rayon goods; wood-working and furniture manufacture; leather
production; tannery and extract plant operation; paper manufacture;
paperboard box manufacture; lumbering and related work; and numerous
other lines are represented. No one kind of industrial endeavor is
predominant; hence the extraordinary stability demonstrated by the
section's pay-rolls even during the past few years of generally
curtailed operations the country over.
Aiding business in each Western North CArolina county is a diversified
farming structure. Among the chief crops are corn, wheat, rye and other
grains ; burley tobacco ; several varieties of hay ; Irish and sweet
potatoes ; cotton; and cabbage and other truck crops. Apple orcharding
is conducted on a large commercial scale. Poultry raising occupies
important position ; pure-bred stock, already owned in large quantitiy,
is receiving constantly increasing favor ; interest in vocational
agriculture in the public schools is keen ; and altogether the farming
scene is one to inspire confidence.
Mineral resources are varied and widespread, accounting for the frequent
terming of Western North Carolina as the "mineral museum of the nation."
Feldspar, mica, kaolin and cyanite are present in vast quantities, and
in many counties their mining and processing constitute a chief
endeavor. Among the numerous other minerals -- most of which are found
in commercially important quantities -- are manganese, nickel, asbestos,
corundum, vermiculite, hermatite iron ore, gold and quartzite.
Exceptionally high quality tale is mined in large amounts. Quarrying,
too, is an enterprise of magnitude, and gray, white, pink and blue
marble from this area is finding a market in practically every state of
the union.
Truly, it is a picture of extraordinary balance presented by this "State
Within A State" -- a happy and harmonious blending of industrial
operations, tourist business, agriculture and mining that gives quick
explanation of the high level of commercial activity maintained,
"depression" conditions notwithstanding! |
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Statistical Summary of Western North
Carolina.
Area: 7,411 Square Miles
Population: (1930) 390,359
Population (1920) 316,569
Population (1910) 273,077*
*Not including portion of present Avery County.
Summaries include Population, Literacy, Income Tax -- Federal Returns
for 1928, Public School Enrollment, Facilities, Etc. 1929-1930,
Automobiles -Registration for 1930, and Miscellaneous. |
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Tourist Data. Citizen-Times Survey
1929.
Annual Visitors to 18 County Area 779,675
Annual Tourist Revenue $17,806,925
Summary includes the Retail Sales Volume by Trade Groups based on the
1930 Census of Distribution ; Industries Introducing "New" Money based
on 1931 Citizen-Times Survey ; Agriculture as summarized by the N.C.
Department of Agriculture ; Industries by Classification based on the
1931 Citizen-Times Survey. |
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Avery County.
Area: 238 Square Miles
[Population: (2003 estimates): 17,700]
Population (1930): 11,803
Population (1920): 10,335
County Seat: Newland (Population 328)
Other Incorporated Towns: Elk Park (488) ; Banner Elk (340) ; Crossnore
(181) |
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Buncombe County.
Area: 682 Square Miles
[Population: (2003 estimates): 212,672 ]
Population (1930): 97,937
Population ((1920): 64,148
Population (1910): 49,798
County Seat: Asheville (Population 50,193)
Other Incorporated Towns: Weaverville (848) ; Black Mountain (737) ;
Biltmore Forest (313) ; Jupiter (100) |
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Burke County.
Area: 534 Square Miles
[Population: (2003 estimates): 89,657 ]
Population (1930): 29, 410
Population (1920): 23,297
Population (1910): 21,408
County Seat: Morganton (Population 6,001)
Other Incorporated Towns: Valdese (1,816) Drexel ; (781) ; Glen Alpine
(529) ; Connelly Springs (384) ; Rutherford College (330) ; Hildebran
(246) |
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Cherokee County.
Area: 454 Square Miles
[Population: (2003 estimates): 25,048]
Population (1930):16,151
Population (1920): 15,242
Population (1910): 14,136
County Seat: Murphy (Population 1,612)
Other Incorporated Towns: Andrews (1,748) ; Marble (304) ; Culberson
(196) |
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Clay County.
Area: 220 Square Miles
[Population: (2003 estimates): 9,288 ]
Population (1930): 5,434
Population (1920): 4,646
Population (1910): 3,909
County Seat: Jauesvo;;e (Population 305)
Other Incorporated Towns: None |
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Graham County.
Area: 298 Square Miles
[Population: (2003 estimates): 7,994 ]
Population (1930): 5,841
Population (1920):4,872
Population (1910): 4,749
County Seat:Robbinsville (Population 345)
Other Incorporated Towns: None |
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Haywood County.
Area: 546 Square Miles
[Population: (2003 estimates): 55,442 ]
Population (1930): 28,273
Population (1920): 23,496
Population (1910): 21.020
County Seat: Waynesville (Population 2,414)
Other Incorporated Towns: Canton (5,117) ; Hazelwood (1,16 |
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*wncs014 |
Henderson County.
Area: 358 Square Miles
[Population: (2003 estimates): 93,817 ]
Population (1930): 23,404
Population (1920): 18,248
Population (1910): 16,262
County Seat: Hendersonville (Population 5,070)
Other Incorporated Towns: East Flat Rock (1,062) ; Laurel Park (127) |
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Asheville's 18 County Trading Area showing the trading
routes |
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Jackson County.
Area: 494 Square Miles
[Population: (2003 estimates): 34,304 ]
Population (1930): 17,519
Population (1920): 13,396
Population (1910): 12,998
County Seat: Sylva (Population 1,340)
Other Incorporated Towns: Dillsboro (284) ; Whittier (287) ; Cashiers
(216) ; Webster (134) |
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Macon County.
Area: 513 Square Miles
[Population: (2003 estimates): 31,175 ]
Population (1930):13,672
Population (1920): 12,887
Population (1910): 12,191
County Seat: Franklin (Population 1,094)
Other Incorporated Towns: Highlands (443) |
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Madison County.
Area: 436 Square Miles
[Population: (2003 estimates): 19,858 ]
Population (1930): 20,306
Population (1920):20,083
Population (1910): 20,132
County Seat: Marshall (Population 1,132)
Other Incorporated Towns: Mars Hill (455) ; Hot Springs (637) |
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Mitchell County.
Area: 213 Square Miles
[Population: (2003 estimates): 18,831 ]
Population (1930):13,962
Population (1920):11,278
Population (1910): 17,245
County Seat: Bakersville (Population 426)
Other Incorporated Towns: Spruce Pine (1,546) |
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*wncs20cs20 |
McDowell County.
Area: 682 Square Miles
[Population: (2003 estimates): 42,867 ]
Population (1930): 20,336
Population (1920): 16.763
Population (1910): 13,538
County Seat: Marion (Population 2,467)
Other Incorporated Towns: Glenwood (138) ' Mebp (237) ; Old Fort (866) |
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Polk County.
Area: 400 Square Miles
[Population: (2003 estimates): 18,824 ]
Population (1930): 10,216
Population ((1920): 8,832
Population (1910): 7,640
County Seat: Columbus (Population 340
Other Incorporated Towns: Tryon (1,670) ; Saluda (556) |
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Rutherford County.
Area: 544 Square Miles
[Population: (2003 estimates): 63,540 ]
Population (1930): 40,452
Population ((1920): 31,426
Population (1910): 28,385
County Seat: Rutherfordton (Population 2,020)
Other Incorporated Towns: Forest City (4,069) ; Spindale (3,066) ;
Alexander Mills (831) ; Ellenboro (431) ; Hampton (297) ; Bostic (238) ;
Lake Lure (204) |
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Swain County.
Area: 553 Square Miles
[Population: (2003 estimates): 13,126 ]
Population (1930): 11,568
Population (1920): 13.224
Population (1910): 10,403
County Seat: Bryson City (Population1,806)
Other Incorporated Towns: None |
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Transylvania County.
Area: 379 Square Miles
[Population: (2003 estimates): 29,406 ]
Population (1930): 9,589
Population (1920): 9,303
Population (1910): 7,191
County Seat: Brevard (Population 2,339)
Other Incorporated Towns: Rosman (484) |
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Yancey County.
Area: 298 Square Miles
[Population: (2003 estimates): 18,069 ]
Population (1930): 14,486
Population (1920): 15,093
Population (1910): 12,072
County Seat: Burnsville (Population 866)
Other Incorporated Towns: None |
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Asheville Citizen-Times Company, Asheville,
N.C. "Western North Carolina's Own Newspapers" Established in 1868 and
1896 respectively, The CITIZEN and The TIMES enjoy the prestige won by a
long history closely identified with the development of the Western
North Carolina region. As a consequence, their reader-interest is of a
highly enviable character.
An efficient motor delivery system over the far-famed hard surface
highway network assures speedy delivery of both papers to every nook and
corner of Asheville's 18-county trading area.
News and Features.
Happenings in the immediate section are reported by special
correspondents. At the same time, the cosmopolitan population served by
The CITIZEN and The TIMES is given special recognition by the complete
services of the Associated Press, the United Press, the Newspaper
Enterprise Association, and Central Press.
To meet the needs of the large investing class of Asheville and
neighboring towns, extensive stock market and financial news is carried.
Women's features include two or more daily society pages in each paper,
and a full society section in The Sunday CITIZEN-TIMES.
Daily features include more than a score of the most popular comic
strips; O.O. McIntyre ; Arthur Brisbane; Will Rogers; Robert Quillen;
Walter Lippmann; H.I. Phillips; John Blake; and others. The Sunday
CITIZEN-TIMES carries a 4-page comic section in colors. |
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Cooperation with Advertisers.
The Advertising department of The CITIZEN and The TIMES offers every
possible assistance to buyers of space. Among other services, the
organization will gladly ... [description of services]. |
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WWNC Full-Time Affiliate of NBC. A 1,000
Watt Station
100% Modulation: Crystal Control.
Type 1-C RCA Transmitting Facilities.
Latest Western Electric Equipment for Electrical Transcriptions -both 78
and 33 1/3 r.p.m.
Vertical Reproducers for Vertically-Cut Records.
"Western North Carolina's Only Radio Station." |
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