Nowhere in America will you find life more delightful. Nowhere will you find such homes. Cozy little cottage hidden back among caressing trees. Magnificent mansion looking out from mountain crest upon a world of vivid wonders. Whatever the home ideal may suggest to you-- find it, or build it in Asheville.

Asheville Chamber of Commerce. Asheville Real Estate Board.

[Image] "The Asheville Sky-line from Beaucatcher Mountain."

[Image] "A Land of a Hundred Mile-High Peaks."

Search out the nooks and corners of the whole world over -- nowhere will you find surroundings more conducive to healthy and happy homelife than in Asheville, in the "The Land of the Sky." Surely nowhere else can be found so many of the natural, essential, physical qualities which go to form the American ideal of home.

It is a land of mountains, of virgin forests, of dashing mountain streams -- of an atmosphere, pure and cool, in itself refreshing and inspiring.

Add to these natural features the enterprise of man which has built over 1,000 miles of motor highways through the depths of the wooded highlands and has, in these seclude mountains beauty spots, provided the many conveniences of modern city life.

That, then, is Asheville's promise to the home builder. A promise which included unbounded opportunities  -- for business vision and professional endeavor -- for health, happiness and contentment.

[Image] "Lake Craig, at the City-owned Recreation Park."

[Image] "Mt. Mitchell, the Highest Point in Eastern America."

Asheville owes a great part of its appeal to nature.

For nature is responsible for the mountains which raise their shaggy crests on every side. And nature provided the invigorating atmosphere laden with the tang of wood-smoke and pine-clad mountain forests. Due to Asheville's elevation of from two to three thousand feet above sea-level, the air is cool and dry, possessing every quality that could contribute to healthful living.

To care for a rapidly increasing population, the water system has been enlarged to serve a city of 300.000 with the sparkling pure Asheville water which is brought down from guarded mountain water-sheds through fifteen miles of pipe line.

Nature gave Asheville its famous climate whose praises have been sung throughout the world. With an average of 38.1 degrees for the coldest month and 71.1 degrees for the warmest month, season blends into season so gently that the change is hardly perceptible.

"Asheville's system of public schools represents the finest that modern educational thought can provide.  Private institutions are widely known, including the Asheville Normal School for teacher training, the Asheville School for Boys, Bingham Military Academy, St. Genevieve-of-the-Pines, Grove Park School and others.

Asheville is the center of a rich agricultural section, due to climatic conditions and productive soil, which provides apples and other fruits, berries and varied farm products in abundance at low prices. And there is plenty of rigidly inspected milk from the herds of thoroughbreds which graze on the rich, mountain pasture lands. Poultry raising, too, is profitable. A well-organized Farmers' Federation has placed modern business methods at the command of western North Carolina farmers, who enjoy a comfortable prosperity.

Catering as they do to a very high-class clientele, the shops of Asheville rival those of America's largest cities.

[Image] "Busy Patton Avenue."
[Image] "Western North Carolina Acreage Makes a Splendid Investment."

There's an active demand for "Land of the Sky" properties in and around Asheville -- a demand which has brought no insignificant return to the wise investor. Values are based upon the genuine worht of the properties, sustained by years of continuous increase, with no artificial stimulus to bolster them up and none needed.

The character of Asheville's new residential sections can be judged by the quality and scope of improvements their developers have installed. Streets are paved, sewer and water lines are laid  -- in many cases, even, before lots are offered to the public. Skilled engineers plan the layout. Materials are the best. When the homebuilder comes he will find every facility for comfortable homelife already provided . And homes are being built by the hundred. 

Asheville Realtors are proud to repeat the statement that "No one has ever lost money by investment in Asheville real estate." For it's true!

In the shadow of majestic Sunset Mountain, Kimberly Avenue is a worthy part of Grove Park, which has been classed among the largest and finest residential sections to be found in any resort city.

Kimberly Avenue is a broad, asphalt boulevard. Its surroundings have a well-groomed natural beauty, with hundreds of handsome trees to add the dignity of their presence. It is an avenue providing a fitting setting for the most substantial type of home the builder might care to erect. And wise restrictions will keep it so.

Home sites in Kimberly Avenue extension are for sale through E.W. Grove Investments, and members of the Asheville Real Estate Board. Prices and information regarding the available plots will be furnished upon request.

"When Mr. Grove removed Battery Park mountain, he used the material thus made available to fill the unsightly ravine which at that time ran parallel to Coxe Avenue, an important thoroughfare connecting downtown Asheville with Biltmore and the railroad station.

And in doing so, he turned this waste property into valuable business lots, and created what promises to be the automobile center of Asheville. For Coxe Avenue has been widened to 66 feet, and now carries a very large proportion of Asheville's automobile traffic. A number of Asheville's leading automobile dealers have already erected handsome sales offices on Coxe Avenue and others are on the way. This section of Asheville has been the scene of considerable trading activity in the last few months.

Coxe Avenue lots are generally conceded to be a splendid business property investment. Purchases may be handled through any Asheville Realtor, or through E.W. Grove Investments.

"Through the vision of Mr. E.W. Grove, whose name is well known to everyone familiar with Asheville, a mountain in the heart of the City was torn down to make valuable business property.

That, briefly, is the story of Battery Park. And now, as a broad level expanse is the shopping center of the City, it is the site of the new Battery Park Hotel, the Bon Marche, Asheville's largest department store, and the handsome Flatiron Building now nearing completion.

Dr. John Nolen, in his Asheville City Plan, calls Battery Park the tourist capital of Western North Carolina. And well it might be possessing every feature of location and improvement necessary to make it so. Five acres of new streets are thus added to the city -- paved with smooth asphalt over concrete, illuminated with the latest type of ornamental white-way lights and providing free parking space for 500 cars."

And now, as the crowning feature of Battery Park, Dr. Grove is building a magnificent arcade building to cover the plaza in front of the Battery Park Hotel. 

This structure will be two stories high, with an arcade running through from north to south, and another from east to west. At the exact intersection of these two arcades will rise a seven-story tower. 

The top of the arcade building will be a permanent roof-garden and promenade open to the public night and day. The arcade will provide room for 80 stores, and the tower section will include a restaurant opening on the roof-garden, with office or hotel rooms above. The estimated cost of the structure is $1,000,000.

Business property in Battery Park is considered as one of Asheville's most attractive investment opportunities. Mr. Grove, after putting these lots on the market for a short while, has withdrawn the remainder which he intends to hold temporarily. 

Biltmore Forest was founded by a group of discerning men whose primary purpose was the establishment of a community in which they could locate their own country homes. A most attractive portion of the famed estate of the late George W. Vanderbilt was secured. Improvements, complete in scope and of the very highest quality, were installed. Landscape architects worked out a plan which would preserve and enhance the natural beauty of the location, and suitable restrictions were laid down. Biltmore Forest can only take on added charm and delightfulness as the years go by. 

To insure the un-crowded privacy so desirable to the type of homes which were to be erected, the property was divided into generous plots ranging from one to three acres in size, and provision made that these plots could never be subdivided. 

The result is undoubtedly one of the most delightful communities to be found anywhere in America. 

A feature of Biltmore Forest is and always will be the facilities for outdoor life and recreation. 

The Biltmore Forest Riding Stables offer facilities for those who enjoy horseback riding, and the many woodland trails winding through the Forest make this form of amusement particularly attractive. 

The Biltmore Forest Country Club is located in the center of Biltmore Forest and offers to its members every facility possible in a country club of the highest type. Its 18-hole golf course, designed by Donald Ross, is considered one of the outstanding courses in the country, and the Southern Championship tournament of 1925 was held here with the largest attendance of any Southern Championship. 

Plots in Biltmore Forest may be purchased through any Asheville Realtor, or through the real estate department of the Commerce Union Trust Company, selling agents, with Asheville offices at 11 Church Street. 

Representative of the very finest home property to be found in Western North Carolina, Lake View Park stands out, not only as a beautiful home section, but as one that is supremely located. 

Set in the hollow of a placid Blue Ridge glen, Beaver Lake was created as the center about which this exclusive residential community should grow. Lake View Park itself was conceived and planned by Dr. John. Nolen, the nationally known genius of city planning. 

The improvements are thoroughly in keeping with the character of the park itself. Of the highest quality and most lasting type, these improvements include all city conveniences as well as exceptional recreation facilities. 

The location is of equal importance and appeal. Practically adjoining the city limits, Lake View Park is within ten minutes drive of the heart of Asheville activities, yet itself enjoys the peaceful quiet of the secluded countryside. 

The golf course at Lake View Park is an unusually fine example of the craft of Donald Ross, whose keen sense of the game has won him nation-wide fame as a golfing engineer. Consisting of eighteen holes, it follows the course of Beaverdam valley up to standard golf-course length. 

The Lake View Country Club will acquire the bathing, boating, fishing and water sports of Beaver Lake for the use of its members. And the founders of Lake View Park will complete in 1927 the construction of the $400,000 club house -- a building which will be luxurious and distinguished in style. 

Lake View Park has its own out-of-door pool of filtered, germ-free water and a true ocean sand beach upon which to romp and rest. Lake View Park has its own out-of-door pool of filtered, germ-free water and a true ocean sand beach upon which to romp and rest. 

People from twenty-six states now own homes or home-sites in Lake View Park. On June 1, 1926, the seventy-fourth home was begun. Gray Gorham, general sales manager, with offices at 14 Government Street, or any Asheville Realtor, will furnish information. 

[Image] "A Charming Residence in Lucerne Park."

[Image] "The Entrance to Beautiful Lucerne Park."

On the crest of a beautifully wooded knoll, just eight minutes walk from the end of the West Asheville car line, is located Lucerne Park -- a residential development within Asheville city limits being offered to home-builders by J.T. Bledsoe and Company, whose offices are at 16 Government Street.

Lucerne Park is already established. Many fine homes have been erected on its gentle slopes where tall trees add their sheltering charm. Streets are paved with durable concrete; water, sever and electric lines have been installed ready for the use of its resident. Everything is ready for the home-builder.

The shopping center of West Asheville is nearby, and constant bus and car service make the business section of Asheville most convenient. It is only a short walk to the Vance School.

Lucerne Park is restricted to use for high-grade residential purposes only, and lots may be purchased at the very reasonable prices of from $1,500 to $4,000.

In addition to developing Lucerne Park, J.T. Bledsoe & Company conduct a general real estate brokerage business which is the result of twenty years successful operation. 

Affiliated with the Asheville Real Estate Board and the Asheville Chamber of Commerce, the members of the Bledsoe organization stand for th every highest ideals in their profession. And whether the prospective purchaser be interested in acreage, business or residential property, in any section of Asheville or the surrounding country-side, he can be assured of a conscientious attention. 

The Bledsoe Company is not only prepared to handle the purchase and sale of real estate. In addition, it has a department which specializes in financing construction of homes and other worthwhile building. Insurance is also handled. 

The person who is interested in Asheville or "Land of the Sky" properties is invited to communicate with the Bledsoe organization at 16 Government Street for service and counsel. 

Malvern Hills is the modern development of the historic old Sulphur Springs property, where Asheville's fame as a resort was born. Playground of Carolina aristocracy of a century ago, it presents unimpaired today the same qualities of natural charm enhanced by a host of improvements and conveniences which skilled landscapers and engineers have made possible. 

That portion of Asheville which is now Malvern Hills has long been regarded as one of the most beautiful properties to be found anywhere in the South. Nature, to begin with, was more than gracious in bestowing her charms in Malvern Hills. It is a place of gently rolling slopes, of wooded knolls, of velvet green turf and winding roadways -- with a host of magnificent mountain peaks on every side to add their inspiring presence. 

Although lying within the city limits of Asheville, Malvern Hills possesses all the spacious restfulness of a well-groomed country estate. 

Malvern Hills, as a community, is most unique in the facilities for a full and happy home-life it offers to those who choose to live within its boundaries. 

There's an attractive golf-course provided for the exclusive use of Malvern Hills' residents. There's  a charming Country Club which will be the center for the social life of the community -- and the inviting waters of Lake Ashnoca where residents may enjoy the privileges of bathing, fishing and boating. And an expert landscaping service is available without extra cost to help you beautify you site according to your wishes. 

Every roadway in Malvern Hills is paved with standard six-inch concrete. Sidewalks and white-way lights flank every street. Asheville water flows through its mains, and a more than adequate system of sewers serves every lot. Telephone and electric wires are hidden away in underground conduits, with no unsightly poles. Every utility and convenience has been installed for permanent, lasting service. 

Morningside, "East o' Beaucatcher," has successfully passed through the "development" stage and it is now recognized as one the real, soundly established suburbs in the Kenilworth-Haw Creek section . . . with a fine system of paved highways that has attracted favorable attention.  The fact that is has a complete list of facilities is one of the many reasons for its instant acceptance as a good place in which to live.  Today there are something over thirty-five handsome homes in process of erection.  These homes are being built by honest home builders, each home a model as to floor plan and exterior appearance.  They are being built just as rapidly as possible, but not so quickly that they will suffer in construction.  Already several homes have been completed and are now occupied by satisfied residents.

Morningside offers every delightful advantage of life in "the Land of the Sky" at prices which make the purchase of a site in this charming suburb an exceedingly substantial investment.

Morningside's nearness to the heart of the City -- its convenience of all points of interest, to good schools, and churches is certainly a solid argument in its favor.  Recently a new and fine development has been announced -- a suburb that will help to increase property values in Morningside because of the excellence of its plans and because of the fine people it will bring to the areas fist recognized as a good home-place by the founder of Kenilworth.  The Brown Realty Company under whose direction Morningside has been developed and though whose organization all sales have been made, consider this development their finest, both in point of location and of layout.  On the "morningside" of Beaucatcher Mountain, its residents command superb views of magnificent mountain ranges.

The offices of this company are located in their own building, at 45 North Market Street, just a few steps off Pack Square, and half a block away from the Chamber of Commerce.

Since the first issue of this booklet came off the press, Oaklyn, pictured above, has achieved the heights of a Realtor's dream, being completely sold out.  And today Oaklyn, "On Fairview Road," is no longer a stripling development, but is a thriving community standing testimony to the capabilities of its developers.  And it is this same organization, The Brown Realty Company, that is behind an aggressive campaign as Realtors to "Sell Asheville and Western North Carolina to the World."  Like others in their profession, officers of the Brown organization, are firm in their belief that the "ballyho" has no place in the disposal of any property that possesses genuine points of merit.  Their entire sales personnel is built upon that one belief and theirs is a sales staff that is above all things efficient.  If you are interested in any phase of Asheville of "Land of the Sky" real estate, your inquiries addresses to this firm will receive a prompt and accurate response.  The Brown Building is located at 45 North Market Street.

The Brown Building, on North Market Street, is the realization of a plan long considered, and today this company is housed in its own home to which a recent addition has almost reached  completion.  If a firm's office home is any index to its character, then one can read in this office a story of integrity and conscientious salesmanship that is worth indeed.  The offices are in good taste throughout, with none of the gilt that is apt to indicate "showmanship" instead of salesmanship.  Every member of the office staff is given room in which to efficiently transact his or her duties.  In the new addition are several conference rooms, a library, a bully equipped ladies rest room, as well as the long corridor in which are desks for the salesmen.  Upstairs are the engineering department's spacious quarters and a large conference room.  If you are really interested in real estate investment, ;you will find in the offices of Brown Realty Company a valuable and sincere service, as they handle all types of property.

Royal Pines, beautiful new suburban city lying midway between Asheville and Hendersonville, is being created from a magnificent old estate, a heritage of the glorious Southland of antebellum days. 

And wisely mindful of the fact that natural beauty can the careful planting and care of four generations is to be an important factor in the success of Royal Pines, its founder have left undisturbed the development of a century around the old Estate Mansion, adding, of course, modern improvements, thus providing a maximum of enjoyable living conditions.

The principal streets of Royal Pines are 70 feet wide; none are less that standard width.  They are now being paved with concrete, and cement walks will be laid to flank every one of them.  Electric service will be furnished and pure water will be available in unlimited quantities.  A sanitary sewage system will serve every lot.  Handsome ornamental street lights will make each boulevard a "white way."

After all, the chief commodities of Asheville and Western North Carolina are scenery and climate.

And these commodities stand paramount among the features which the real estate men of Asheville would present.  Man can install improvements, can provide modern comforts and conveniences.  Facilities for recreation can be developed.  But a plot of ground, unless it possesses a goodly portion of the charming handiwork of nature -- remains a plot of ground.

It is this inspiring mountain grandeur and beauty which attracts people to "The Land of the Sky," from over the entire world.

It comes with the land, the girt of a beneficent nature, possessed in some degree by even the humblest bit of acreage.  And so people come here, beauty the land, and settle down to enjoy the truly marvelous scenery and climate of this justly famous "Land of the Sky" mountain wonder country.

[Image]"Asheville is a City of Beautiful Homes."
[Image] "Market Street -- Important Asheville Thoroughfare"

Real Estate  -- the buying, selling and development of property -- is one of Asheville's leading commercial activities. And as the result of the organization of the Real Estate Board, member of the national association, in which practically all the reputable real estate firms of this city have joined together for high, uniform standards and policies of service, the stranger can deal with any firm so affiliated with absolute confidence.

More than ninety local firms have passed the Board's requirements of membership and a re thus permitted to call themselves Realtors. And you'll find any of these organizations happy to answer your questions regarding Asheville and Western North Carolina real estate, to give the stranger the benefit of their long experience and worth-while advice regarding the purchase of local property for residence or for investment.

Upon request, the Chamber of Commerce, or the Secretary of the Board, will mail you a list of Asheville Realtors.

Asheville is expanding -- yet cannot expand without developing the estates of Asheville School, Biltmore Estate, Biltmore Forest and Malvern Hills -- 20,000 acres of wooded land looking up at Mt. Pisgah -- of which Asheville School Estates on Lake Ashnoca is the extreme West.

We predict this large tract now held by strong interests -- extending form Asheville School on the West to Biltmore Forest on the South -- will be a future exclusive residential section of Asheville that will be second to none.  Where else can we find so large a tract with such possibilities, close in to the City of Asheville?

The four leading features of Asheville School Estates, beside the beautiful school with its 120 acres of landscaped campus and athletic fields, are the lake, the giant trees, the special setting of Mt. Pisgah and other mountains as related to the School property, and the private roadway system with its beautiful stone entrance ways.  Offices are on the Ground Floor of the Battery Park Hotel, Telephone 6062.

The two handsome structures pictured here stand testimony to progress of the L. B. Jackson Company, on of Asheville's most outstanding real estate firms.  The Jackson Building, located on historic Pack Square, is Asheville's first skyscraper.  The recently completed Flatiron Building stands in the new Battery Park Section, Asheville's largest office structure.  These two buildings, erected by this organization, rovide Ashville with hundreds of needed office rooms.

The Jackson Company specializes in business properties.  An experience drawn from close contact with ever important step undertaken in down-town Asheville places and unusually valuable background at the service of its clients.  The development of Market Street into an important business thoroughfare, and the New Asheville-Biltmore Hotel, are Jackson achievements.

The Jackson Company, with offices in the Jackson Building will be glad to advise investors regarding Asheville properties.

A personal service which has as its object an exceedingly thorough attention to the real estate interests of a limited number of investors -- that is the business ideal of James A. McKay, Realtor.

Asheville had unquestionable shown that money wisely invested in its real estate can be made to multiply itself with almost amazing speed.  "The Land of the Sky" has at last come into its own.

An extensive experience and knowledge of conditions in Asheville and Western North Carolina furnish a background for the advice and counsel of James A. McKay regarding investments in the properties of this section.  He will be glad to talk with responsible persons who are interested in any form of real estate -- those who wish to sell as well as those who wish to buy.  Inquiries by letter or wire will be give and conscientious attention and confidences will be respected.

Offices are maintained at Room 108 Imperial Life Insurance Building.

Montford Hills makes possible the enjoyment of restful, quiet "Land of the Sky" countryside life -- in the cent of Asheville's residential section.

Virgin trees cover its rolling slopes.  Roadways wind with unstudied charm -- roadways paved with standard six-inch concrete in generous width.  Every convenience and improvement that is enjoyed by Asheville residents is included in Montford Hills -- because Montford Hills lies within the city's limits, with Asheville's business and shopping district exactly one and one-tenth miles away with splendid street car service.

With more than sixty homes already completed, Montford Hills is already firmly established in the hearts of Asheville home-builders and investors.

Prices are as low as $1,250.  Lots may be purchased and additional information secured through Patterson & deVebre with offices in the Miles Building or any Asheville Realtor.

Mountain Meadows Estates, a rolling meadow and forest land, 3,500 to 4,000 feet high, and just twenty minutes from the heart of Asheville by automobile, is an unique, new enterprise in the Western Carolina realty world.

Here the Lloyd-Skinner Carolina Corporation if offering estates, ranging from one to ten acres, at an unusually moderate price per acre.  Here in the pure air, golden sunshine, and purple glow of mountain ranges, the developers have under way an improvement program literally bringing a virgin wonderland to the threshold of a rapidly growing city.

Each homesite must have an acre of land.  Bungalow or mansion may be built provided the plans are approved by the company architect.  Trough it will run the Asheville-Buncombe County Scenic Highway, destined to be one of the most famous drives in eastern America.  Offices are located at Patton Avenue, Asheville, N. C.

The Wythe M. Peyton Company (Inc.), with offices on College Street less than one block from the Chamber of commerce headquarters, combines the essential factors in real estate purchase, development and investment.  The Real Estate department, made p of experienced and capable experts, is equipped to render prompt and efficient service to both buyer and seller.  On its records are many valuable up-to-the-minute listings.  Its members know the market with the keen insight which can only come with experience.

The Engineering department, with it corps of consulting and civil engineers, can handle any engineering problem.  Land surveys and subdivision receive special attention.  The Blue Print department is up-to-date.

Believing in the motto, "We Profit Most By Serving Best," The Peyton Company will gladly advise inquirers.  A careful, thorough handling of every detail is assured.

[Image] "The Pisgah Range as Seen from Arden Heights"

[Image] "Arden heights, in a Beautiful Carolina Forest"]

In that very section of Western North Carolina which Bill Nye, the famous humorist, chose over all America for his home --- is Arden Heights.

Charming old estates surround it on nearly every side. Here is a 300-acre natural forest of virgin timber, and truly inspiring views of mountain magnificence.

Arden Heights., by all manner of comparison, is one of the prettiest home communities it would be possible to find anywhere in the world. Asheville or Hendersonville is only 15 minutes' ride away, over the paved Dixie Highway, with busses operating on convenient schedules.

Arden Heights is owned, and being developed and exclusively sold by W.T. Rowland and Company, with offices in Asheville and Tampa, Florida.. This organization also specializes in large acreage tracts, and has enjoyed 12 years of uninterrupted success. Come, wire, phone or write -- your inquiry to either office will receive prompt attention. And the Rowland motto is -- "It Can Be Done!"

[Image] "Reception Room, in the Steele and Company Office"]

[Image] "The Steele and Company Office at 77 Patton Avenue."

Steele & Company is one of the firms who cover the entire field of real estate. If you desire to rent an apartment, buy a home, a farm or a business block, they have a department, managed by thoroughly experienced and reliable men to serve you. Home building and financing are also important departments in this well rounded organization. They are the developers and selling agents of Morningside Park, and while this development has been marketed in a sane and conservative way, it is rapidly becoming one of Asheville's best home communities.

The Company has been in existence for a number of years, with L.F. Steele as president and M.B. Steele as secretary. They are members of the Asheville Real Estate Board and The National Association of Real Estate Boards. Their handsome suite of offices is located at 77 Patton Avenue.

Your are welcome to rest in their reception room or seek information. Truly, "Steel's Service Satisfies."

[Image] "The Asheville Chamber of Commerce Building"

[Image] "The Mountains Have a Rare, Rugged Beauty."]

You've read about Asheville and Western North Carolina. You're interested  and, perhaps, would like to know more.

Ask the Chamber of Commerce.

This organization has assembled a wide range of facts regarding the opportunities presented by the "Land of the Sky," This information has been arranged in booklet and folder form.

Do not hesitate, then, to direct your general or specific questions to the Chamber of Commerce. Publications covering Asheville's general attractions, folders of maps and tour guides, condensed information and suggestions for visitors, industrial possibilities, schools, lists of hotels, apartments and boarding houses ; Asheville's season of Grand Opera, golf tournaments, National Forest Playgrounds and Smoky Mountain National Park will be mailed free to any address.

The Realtors of Asheville will be happy indeed to tell you about homesites, homes and investment properties. A list of Realtors will be mailed you on request.