The Southern Tourist

The Southern Tourist (Vol. V, No. 4, April, 1924)
The Southern Tourist, Vol.V, No. 4 [Cover] D. H. Ramsey Library, Special Collections, UNC at Asheville 28804
Title	The Southern Tourist
Identifier	http://toto.lib.unca.edu/findingaids/books/booklets/Southern_tourist/southern_tourist.htm
Creator	James H. Caine [Editor]
Subject Keyword	Asheville, NC ;"The Southern Tourist" ; travel and tourism ; Asheville, NC ; Asheville, NC ; Lake Lure ; the motoring tourist ; hotels ; Traffic Laws ; Carolina Creamery ; Horse Shows ; sports ; Route A Highway ; Theatres ; Shenandoah Valley ; Biltmore ; traffic ; highway detours ; Kenilworth Inn ; Southern Railway ; Beaver Lake ; Asheville Real Estate Board ; Piedmont Bureau ; Business Ethics ; Music Festival ; Pack Square ; Valkyrie Farm ; Grove Park
Subject LCSH	Caine, James H. Photography (Asheville, N.C.) Asheville (N.C.) -- History -- Pictorial works Asheville (N.C.) -- Architecture North Carolina -- Social life and customs Asheville (N.C.) -- Description and travel Asheville (N.C.) -- Advertisement Asheville (N.C. -- Travel and tourism
Date original	April 1924, Vol V, No. 4,
Date digital	2008-03-19
Publisher	Diversion Publishing Company, Inc. ; [Asheville, NC] : 1924
Contributor	Asheville Real Estate Board
Type	Booklet: illustration, photographs, text
Format	[digital] image/jpeg/text ; 29 pages
Source	Special Collections
Language	English
Relation	Frank Presbrey, The Southland: An Exposition Of The Present Resources And Development Of The South, Washington, D. C. Southern Railway Co., 1898, UNCA Special Collections, HC107.A13 P74 1898 ; E.M. Ball Photographic Collection, UNCA ; Documenting the American South, Chapel Hill: Asheville -- the Ideal Autumn and Winter Resort City: Electronic Edition. Washington: Southern Railway (U.S.) Passenger Traffic Dept., 1900?. Documenting the American South, UNC Chapel Hill: Autumn and Winter in the Land of the Sky: Electronic Edition. Washington: Southern Railway (U.S.) Passenger Traffic Dept., 1915? ; Western North Carolina Railroad Scenery "Land of the Sky" (1880's), UNCA Special Collections ; The Sunny South: drawings by E.H. Suydam (1924) ; Southern Summer Resorts and Camps in the Mountains - Southern Railway System (1922) New York: Rand McNally & Co. Special Collections F262.A16 S68 1922 ; A Motor Trip Veritably to Nature's Heart in "The Land of the Sky" (1920's?) A Motor Trip Veritably to Nature's Heart in "The Land of the Sky" UNCA Special Collections ; Land of the Sky (1913) : Southern Railway, Premier Carrier of the South (1913?), UNCA Special Collections ; The Land of the Sky (1920's) ; Special Collections F261 .G7x ; Community Life in Western North Carolina (early 1900's) Special Collections G155.U6 S68 1924.
Coverage Temporal	1924
Coverage Spatial	Asheville, NC
Rights	Any display, publication or public use must credit D. H. Ramsey Library, Special Collections, University of North Carolina at Asheville. Copyright retained by the authors of certain items in the collection, or their descendants, as stipulated by United States copyright law.
Donor	n/a
Description	A booklet produced by the Diversion Publishing Company about Asheville, N.C.
Acquisition	Purchase, 2008
Citation	The Southern Tourist, D. H. Ramsey Library, Special Collections, University of North Carolina at Asheville 28804
Processed by	Special Collections staff, 2008
Last update	2008-03-01 ; 2009-06-04

Page Item
I.D. Description Thumbnail

Front Cover st000 The Southern Tourist
April, 1924
Tourist Features- Golf- Good Roads- Motoring

Inside Cover st000a Advertisement for the Mountain City Laundry

1 st001 Advertisement for Beaver Lake by the Lakeview Park, Inc..

List, "Members of the Asheville Real Estate Board"

2 st002 Advertisement for "The Piedmont Bureau"
Advertisement for Brownhurst Flowers

3 st003 Article Entitled "The Lure of the Lakes," by James H. Caine
"Sports and Sport Writers"
"Business Ethics"

4 st004 "The Motoring Tourist and Your Hotel"
by Bing in The Hotel World

"Necessary to Consider from Autoists' Viewpoint"
"Hotel Men Have Let Good Business Go By"
"Tell the Motorist of Your Accommodations for Him"
"One Auto Traveler Tells Many Others"

Photograph of Mt. Pisgah and The Rat
Western North Carolina

5 st005 Photograph of "Golf, the Ever-Popular Sport"

"Hotel Men Should Prepare Now for Future Competition"
"Big Profits in Little Attentions"
"The Size of Car Not Index of Guest"
"The Joys of Camping Out Will Help Hotel Men Following Year"

6 st006 "No Baggage, Small Party, Plenty of Money"
"How Some Hotel Men Spoil the Game"
"Why Do They Do It?"
"How Other Hotel Men Collect the Dollars"

Photograph, "Palatial Pleasure yacht on Biscayne Bay, Miami, with Flamingo Hotel in background"

7 st007 Article entitled "A Million Dollar Plant to "Do Up" Your Shirt and Collar"
By Jan Peyton

8 st008 The Editor's Page

"The Southern Tourist Music Festival Assured"
"Supporting Your Pastor"
"Papini's Life of Christ"
"Business Ethics"

9 st009 Article, "Conflicting Traffic Laws Make You a Law Breaker"
By Alexander Johnstone

Photograph, "An Elephant is Used for a Caddy"
Miami Beach, Florida

10 st010 Article, "Carolina Creamery, One of the Most Modern Dairies Serving Asheville"

Photograph, "Main Barn and Bottling Plant on Valkyrie Certified dairy Farm, claimed the most perfect institution of its kind in America."

Photograph, "Pure-Bred Guernsey Calf On Valkyrie Farm"

11 st011 Photograph, "There is strength and health in the Guernsey bred. Purebred bull in the Valkyrie herd."

"Hodges Company Opens Plaza, April 14"

Photograph, "Lady Governor II. Typical Guernsey, one of the cows producing certified milk on the Valkyrie Farm."

12 st012 Article entitled "Horse Show Holds Spotlight on April Sports Calendar"
Photograph of "Mirth and Miss Woodward Miller"
Photograph, "A Trio of Last Year's Stars (Mrs. Wheeler's Anna on left Eads up)"

13 st013 Sports Summary

"Hagen Keeps Crown"
"June 9-14 for Southern"
"Expert Praises Field"
"Asheville Sees Ty Cobb"
"Asheville Juvenile Captures Honors in Tourney at A.C.C."
"Jones Loses to Havers"
"Tilden Wins Sally Title"
"Women's Records on Local Links Broken by Glenna Collett"

14 st014 Article entitled "Asheville Gets Big Publicity Through Route A Highway"

15 st015 Photograph of Pack Square, Asheville N.C., in 1923

16 st016 Article, "The Motoring Tourist and Your Hotel"
"Conflicting Traffic Laws Make You a Law Breaker"

17 st017
Advertisements- Chas. E. Hughes & Co., The White House Inn and Tea Room, and Wooding Tire Co. Inc.

18 st018 Advertisements- "Creating America's Greatest Scenic Playground
Lake Lure, at Chimney Rock, N.C."
"The Automotive Sales, Inc. of North Carolina"

19 st019 Advertisements- "Have you Anything to Offer The Southern Tourist"
"Princess Anne Hotel"
"Let Our Visitors Tell the Story of Asheville"

20 st020 "Pictures you Will See at Theatres Soon"

21 st021 Advertisements-
"McEntyre's All-American Restaurant and Doughnut Shop"
"League's Drug Store"
"Koon Oil Co., Inc."
"Mr. S. Grant Alexander, Registered Architect"

22 st022 Advertisements for Swann Electric Service Company, The Wachovia Bank and Trust Co., Eckerd's Cut-Rate Drug Store, and Weaver Motor Co.

23 st023 Article entitled "Shenandoah Valley Opens Drive for Tourists"
Advertisements for The Champion Fibre Co. and the Main Barn certified milk plant.

24 st024 "Sports Summary"
"Asheville gets Big Publicity Through Route A Highway"
"A Million Dollar Plant to "Do Up" Your Shirts and Collars"
Advertisement for Bynum H. Sumner & Son

25 st025 Advertisements for Red Top Cab Co., American National Bank, Minico, and National Bank of Commerce.

26 st026 "Novel Idea May End Traffic Problem"
Advertisements for Valkyrie Farm, Putnam Grill, Forbes & Fisher Real Estate, Marmola Prescription Tablets for fat reduction.

27 st027 "Highway Detours in Western North Carolina for April"
Advertisements for Josephine Price, The Swannanoa Berkeley Hotel, Shackelton & Co. Realtors, and Hare's Funeral Home.

28 st028 Advertisements for The Miller Press, Merchants Transfer and Coal Company, and Southern Railway.

29 st029 Advertisements for the Kenilworth Inn and Sterchi Bros., Inc.

Back Cover st030 "Kimberly Section of Grove Park"

Page	Item I.D.	Description	Thumbnail
Front Cover	st000	The Southern Tourist April, 1924 Tourist Features- Golf- Good Roads- Motoring
Inside Cover	st000a	Advertisement for the Mountain City Laundry
1	st001	Advertisement for Beaver Lake by the Lakeview Park, Inc.. List, "Members of the Asheville Real Estate Board"
2	st002	Advertisement for "The Piedmont Bureau" Advertisement for Brownhurst Flowers
3	st003	Article Entitled "The Lure of the Lakes," by James H. Caine "Sports and Sport Writers" "Business Ethics"
4	st004	"The Motoring Tourist and Your Hotel" by Bing in The Hotel World "Necessary to Consider from Autoists' Viewpoint" "Hotel Men Have Let Good Business Go By" "Tell the Motorist of Your Accommodations for Him" "One Auto Traveler Tells Many Others" Photograph of Mt. Pisgah and The Rat Western North Carolina
5	st005	Photograph of "Golf, the Ever-Popular Sport" "Hotel Men Should Prepare Now for Future Competition" "Big Profits in Little Attentions" "The Size of Car Not Index of Guest" "The Joys of Camping Out Will Help Hotel Men Following Year"
6	st006	"No Baggage, Small Party, Plenty of Money" "How Some Hotel Men Spoil the Game" "Why Do They Do It?" "How Other Hotel Men Collect the Dollars" Photograph, "Palatial Pleasure yacht on Biscayne Bay, Miami, with Flamingo Hotel in background"
7	st007	Article entitled "A Million Dollar Plant to "Do Up" Your Shirt and Collar" By Jan Peyton
8	st008	The Editor's Page "The Southern Tourist Music Festival Assured" "Supporting Your Pastor" "Papini's Life of Christ" "Business Ethics"
9	st009	Article, "Conflicting Traffic Laws Make You a Law Breaker" By Alexander Johnstone Photograph, "An Elephant is Used for a Caddy" Miami Beach, Florida
10	st010	Article, "Carolina Creamery, One of the Most Modern Dairies Serving Asheville" Photograph, "Main Barn and Bottling Plant on Valkyrie Certified dairy Farm, claimed the most perfect institution of its kind in America." Photograph, "Pure-Bred Guernsey Calf On Valkyrie Farm"
11	st011	Photograph, "There is strength and health in the Guernsey bred. Purebred bull in the Valkyrie herd." "Hodges Company Opens Plaza, April 14" Photograph, "Lady Governor II. Typical Guernsey, one of the cows producing certified milk on the Valkyrie Farm."
12	st012	Article entitled "Horse Show Holds Spotlight on April Sports Calendar" Photograph of "Mirth and Miss Woodward Miller" Photograph, "A Trio of Last Year's Stars (Mrs. Wheeler's Anna on left Eads up)"
13	st013	Sports Summary "Hagen Keeps Crown" "June 9-14 for Southern" "Expert Praises Field" "Asheville Sees Ty Cobb" "Asheville Juvenile Captures Honors in Tourney at A.C.C." "Jones Loses to Havers" "Tilden Wins Sally Title" "Women's Records on Local Links Broken by Glenna Collett"
14	st014	Article entitled "Asheville Gets Big Publicity Through Route A Highway"
15	st015	Photograph of Pack Square, Asheville N.C., in 1923
16	st016	Article, "The Motoring Tourist and Your Hotel" "Conflicting Traffic Laws Make You a Law Breaker"
17	st017	Advertisements- Chas. E. Hughes & Co., The White House Inn and Tea Room, and Wooding Tire Co. Inc.
18	st018	Advertisements- "Creating America's Greatest Scenic Playground Lake Lure, at Chimney Rock, N.C." "The Automotive Sales, Inc. of North Carolina"
19	st019	Advertisements- "Have you Anything to Offer The Southern Tourist" "Princess Anne Hotel" "Let Our Visitors Tell the Story of Asheville"
20	st020	"Pictures you Will See at Theatres Soon"
21	st021	Advertisements- "McEntyre's All-American Restaurant and Doughnut Shop" "League's Drug Store" "Koon Oil Co., Inc." "Mr. S. Grant Alexander, Registered Architect"
22	st022	Advertisements for Swann Electric Service Company, The Wachovia Bank and Trust Co., Eckerd's Cut-Rate Drug Store, and Weaver Motor Co.
23	st023	Article entitled "Shenandoah Valley Opens Drive for Tourists" Advertisements for The Champion Fibre Co. and the Main Barn certified milk plant.
24	st024	"Sports Summary" "Asheville gets Big Publicity Through Route A Highway" "A Million Dollar Plant to "Do Up" Your Shirts and Collars" Advertisement for Bynum H. Sumner & Son
25	st025	Advertisements for Red Top Cab Co., American National Bank, Minico, and National Bank of Commerce.
26	st026	"Novel Idea May End Traffic Problem" Advertisements for Valkyrie Farm, Putnam Grill, Forbes & Fisher Real Estate, Marmola Prescription Tablets for fat reduction.
27	st027	"Highway Detours in Western North Carolina for April" Advertisements for Josephine Price, The Swannanoa Berkeley Hotel, Shackelton & Co. Realtors, and Hare's Funeral Home.
28	st028	Advertisements for The Miller Press, Merchants Transfer and Coal Company, and Southern Railway.
29	st029	Advertisements for the Kenilworth Inn and Sterchi Bros., Inc.
Back Cover	st030	"Kimberly Section of Grove Park"

The Southern Tourist, Vol.V, No. 4 [Cover] D. H. Ramsey Library, Special Collections, UNC at Asheville 28804

The Southern Tourist, Vol.V, No. 4 [Cover]
D. H. Ramsey Library, Special Collections, UNC at Asheville 28804