BILTMORE STATION, ASHEVILLE, N. C
PHONE 2448
 

WHEN we build let us think that we build forever. Let it not be for present delight nor for present use alone. Let it be such work as our descendants will thank us for, and let us think as we lay stone on stone that a time is to come when those stones will be held sacred, because our hands have touched them and that men will say as they look upon the labor and wrought substance of them "See! This our Fathers did for us."
 

IN APPRECIATION

To those members of the Architects' Association of Western North Carolina who have so greatly assisted by their counsel and helpful criticism we extend sincere appreciation. Especially are we grateful to Mr. W. Stewart Rogers, of the firm Ronald Greene, Ltd., who designed the Triple Insulated Home and supervised construction.
To Mr. R. Hubert Edney and his employees go our thanks for the excellent work performed in the erection of this home. Likewise to the L. L. Merchant Construction Company and Mr. Dion A. Roberts are we greatly indebted for their generous and valuable services in preparing estimates and assisting in starting this project.
To all of the participants, whose spirit of cooperation has been so outstanding, we offer genuine thanks.
Our expressions of appreciation would be incomplete without special mention of Mrs. Nancy Johnston, Interior Decorator for Ivey's, Inc., whose splendid work throughout the house is so evident to those who visit it.

THE ARCHITECTS
The Architects' Association of Western North Carolina, composed of the following members: S. Grant Alexander John W. Ferguson Anthony Lord William W. Dodge, Jr. Henry I. Gaines John Deegan Ronald Greene
 

THE BUILDER—R. Hubert Edney.
 

THE PARTICIPANTS (other than those represented by us).

Charles N. Parker W. Stewart Rogers E. G. Stillwell

Interior Decorations
Incidental Decorations
Furniture
Game Room Equipment
Electrical Equipment &f Appliances
Garbage Disposal
Financing
Property
Flowers
Wall Paper & Paints
Landscaping
Framing & Millwork
Oak Flooring
Hardware
Heating & Plumbing
Sheet Metal Ducts
Oil Furnace & Air Conditioner
Electric Wiring
Painting & Paper Hanging
Plastering
Tile & Marble
Advertising
Ivey's, Inc.
The Artisans' Shop
Burton & Son
Covington Sport, Inc.
Carolina Power & Light Co.
All Electric Co.
Asheville Federal Savings & Loan Association
Biltmore Forest Co.
Middlemount Gardens
Sherwin-Williams Co.
Nettlewood Nurseries
Tryon Builders Supply Co.
D. M. Rose & Co.
W. H. Westall & Co.
W. A. Wilson Plumbing Co.
W. H. Arthur Co.
General Air Conditioning Co.
H. E. Elkins
George L. Herman
J. L. Harris
S. I. Bean Tile & Marble Co.
The Advertising Co.

THE HOSTESSES
Mrs. Nancy Johnston, Lakevieiv Park Mrs. David F. Felmet, Grove Park
Mrs. Holmes Sawyer, Biltmore Forest Miss Mildred Baird, Kenilworth

THERE is no better way for a dealer in building materials to demonstrate the worth of his wares than to incorporate as many of them as possible in a single house. The result, in this case, has been extremely gratifying.
In selecting a location for this house, Biltmore Forest was chosen. Long famed for its natural beauty and charming homes, Biltmore Forest enjoys a widespread reputation as the ideal location for ideal living.
Designed by the Architects' Association of Western North Carolina, there are no predominating characteristics except a marked Colonial influence. This house was built to demonstrate the way in which the building materials distributed by this company can in themselves lend character. Along with this general distinction goes the permanence, fire-resistance, economy, and beauty of these lines of building materials. We dare say there is not another house in Western North Carolina more impervious to extremes in temperature, more economical to maintain—more livable.
Those materials which we do not sell and which are used in the house measure up to our standards. There was no reason to go half way—we
chose the best in every case.
The house was built not only to demonstrate sound construction in every detail to those who intend to build, but to point out certain features which can be added to houses already constructed in order to obtain maximum efficiency.
 

Ralph W. Howell

President, General Building Products Co., Asheville, N.C.

SPECIFICATION TOUR EXTERIOR
 

BRICK
*General Shale Oversize Hermitage Colonials laid in Flemish bond and securely tied to frame structure by a reinforcement of *Johns-Manville Steeltex. Tooled mortar joints of *Magnolia Masonry Cement are colored with *Tamms Buff Mortar Color.

TRIM
Every piece of exposed wood used on the exterior, except the garage door, is of California Redwood, to which has been applied three coats of linseed oil.

ROOF
*Johns-Manville Junior Salem Asbestos Shingles in Sea Green Color. Gutters and downspouts are of copper.

ENTRANCE
*Indiana Limestone fabricated by Peter & Burghard Stone Company, of Louisville, Ky. Wrought iron rail is by J. D. Wilkins, Greensboro, N. C.

PORCH FLOOR
Reinforced concrete on *Johns-Manville Steel-tex Floor Lath. Finish is *Carlyle's Quarry Tile with *R. I. W. Slate Color Cement joint.

WINDOW SCREENS
*Zip-in Bronze Frameless.

DRIVEWAY
Curb is of *General Shale Common Brick laid end-ways with *Cement mortar. Driveway proper is of these Shale Common Brick laid on sand cushion with water bound macadam base. Joints are cement grouted and at regular intervals
* Asphalt Expansion Joints are used.

DRAINS
*Pomona Terra-Cotta pipe and fittings throughout.

WINDOW & DOOR CAULKING & WEATHER-STRIPPING
Frames are caulked with *Johns-Manville Asbestos Caulking Putty. Outside doors are equipped with *Brass Thresholds and * Weather-stripping. All windows are weather-stripped.

SPECIFICATION TOUR INTERIOR

INSULATION

* Johns-Manville Home Insulation is used on all exterior walls and interior partitions. The entire attic area has a FUL-THIK coverage, as has the garage and servant's quarters ceilings. Special sound deadening treatment has been used in side walls and underneath floors in bathrooms, powder room, den, and kitchen. Door seals have been installed on doors in these rooms. Both supply and return ducts in the basement are also specially treated for sound absorption.

TWO-CAR GARAGE
The walls of eaves hollow and common brick are finished with *Konkerit Koating, as is the plaster ceiling. The concrete floor is treated with *R. I. W. Cement Filler, colored, to prevent oil stains. The overhead door is made by *Rowe Manufacturing Company.

FIRST AND SECOND FLOOR PLASTER
*Southern Gypsum Plaster on *Johns-Manville

All materials indicated by (*) are sold by General Building- Products Company.
 

All materials indicated by (*) are sold by General Building Products Company.

Steeltex Lath was used in each room. The smooth finish coat is unfibered *Southern Plaster gauged with *Washington Finish Lime.

FLOORS
Rose's quarter sawed, extra-clear Oak Flooring was used in all rooms on the first floor except the kitchen, and Select Plain Oak Flooring on the second floor. These floors are finished with
*Toxbro Wood Filler and wax. *Johns-Manville Deadening Felt is between all sub and finished floors.

DOORS
Panel doors are used on the first floor, and
*Johns-Manville Flush Doors on the second floor.

WIRING
Radio outlets in living room, den, lounge, and each bedroom. A liberal number of convenience outlets are provided for Lamps and electric fixtures. An extension of the telephone (in rear hall) is provided in the master bedroom. Call bells in kitchen connect with front entrance and dining room. A similar signal system is installed between master bedroom and servant's room,

CLOSETS
All bedroom closets, as well as entrance hall closet, are Cedar-lined and fitted with door switches controlling electric lights. The customary accessories, such as clothes rods, shoe racks, and built-in conveniences, are included in each closet.

ATTIC

STAIRWAY
*Bessler Disappearing Stairway is used.

FINISH
The entire attic area is floored for use as storage space.

RADIO AERIAL
In this ample space an aerial has been erected.

BASEMENT

WALLS
Solid masonry composed on *General Shale Oversize Common Brick laid in *Signal Mountain Portland Cement and tempered with *Washington Building Lime. Outside of walls, below grade, damp-proofed with *R. I. W. Marine Cement and on inside with *R. 1. W. Ironized Waterproofing and Plaster Bond. *Truscon Steel Basement Windows are used in the furnace room and *Truscon Architectural Projected Steel Windows in the game room.

CEILINGS
Basement proper and area underneath living room have *4-inch Southern Gypsum Blocks anchored by nailing between joists as a means of fire protection. In basement proper, under side of joists are reinforced with strips of *Johns-Manville Steeltex and *Southern Gypsum Plaster applied over entire surface. In area under living room all joints are plastered as a means of protection mainly against termites, as well as for insulation.

FLOORS
*Signal Mountain Portland Cement waterproofed integrally with *R. I. W. Toxement Powder.

AIR VENTS & FLUE CLEANOUT
Supplementing the side wall *Ventilators are two air vents located in the base of and extending to the top of the chimney. A *Majestic Flue Cleanout is also located at the base of the chimney for removal of ashes from living room fireplace.

PLUMBING & HEATING
A General Electric Oil Furnace comprises the heating unit and is used in connection with a General Electric Air Conditioner and hot water storage tank. The layout used is commonly known as a "split system" and provides for year 'round hot water. The air conditioner may be operated independently of the oil furnace. All hot and cold water pipes are of copper.
 

FINISHES

LOUNGE & GAME ROOM
Walls and ceilings are finished with *R. I. W. Konkerit Koating. On the floor is *Johns-Manville Asphalt Tile in a red and green color combination. Sash are painted with *R. I. W. Steel Preservative Paint and the ducts with *R. I. W. Gray Primer and Flat Wall paint.
*Johns-Manville Rose Flexboard with chromium finish mouldings is used for top and front of the refreshment bar, and *Green Flexboard for ping-pong table top.

FURNACE & LAUNDRY ROOM
Walls and ceiling are finished with *R. I. W. Konkerit Koating; ducts with *R. I. W. High Heat Resisting Aluminum paint; and floors with *R. I. W. Cement Filler colored with *R. I. W. Floor Enamel. Laundry trays are by Crane Company. A folding ironing board, clothes sorting table and work bench are also included in the equipment of this room.

SPECIFICATION TOUR

FURNISHINGS

INTERIOR HALL
Upon entering the front hallway one's attention is attracted to the graceful stairway in white and mahogany, the lines of which -are enhanced by the charming Cocoa-beige "Spring Song" paper. So little furniture can be used in the introduction to a house that great care should be exercised in its choice. In this instance a wall table and inviting chair from Burton's are considered essential. The Middlemount flowers add a final touch of beauty. The Oriental scatter rug leads to the stair carpet of a durable and practical twisted weave. The etched colonial lantern with brass trimming adds interest.

LIVING ROOM

The paper, "Triumph," in soft green gives a feeling of restfulness. Green tinted woodwork adds spaciousness and frames the Verde antique marble and black matt tile of the fireplace, the center of interest in the living room. The wine of the draperies is taken from the Sarouk rug, as are the incidental colors. The Chippendale, Heppelwhite and Sheraton furniture was selected for comfort as well as beauty. The 1. E. S. lamps and crystal fixtures near the fireplace are carefully placed for distribution of light and softening of color at night, and, along with the ornaments form a pleasing pattern during the day.

DINING ROOM

The large picture window looking into the forest is the focal point of the dining room and is flanked by corner cupboards. White was chosen for the woodwork, cupboards, and paper background to give simplicity and add to the size of the room. Interiors of the cupboards are painted a pastel shade which tones in with :he predominating color of the room and gives depth to the recess of the cabinets. The paper speaks of "Fall Harvest" in an artistic array of fruits in colors. The Duncan Phyfe table, with banquet ends to be used as serving tables, chairs copied after the master, and an interesting sideboard are all in Mahogany with an old-world finish. The dining table was arranged by The Artisans' Shop of Biltmore Forest. The central lighting fixture is of imported wood polished prisms with silver finish trimmings. Hammered Rep in green with a gray cast was selected for the draperies so as to pick up the foliage color both inside and out, creating an illusion in softening outlooks. The plum colored rug from Ivey's has a brocade effect acquired by a special weaving which combines looped pile in two heights.

KITCHEN
*Coppes Custom Built Kitchen Units, gleaming white with work surfaces of Chinese Red Duro-seal and stainless steel, an enamel two-compartment sink with chromium faucets and a concealed spray attachment, makes an interesting unit for a very business-like kitchen. A *Majestic garbage disposal, and a fan for the removal of odors; concealed in a duct formed by the furred ceiling, are added modern touches. Walls and ceiling are finished with *R. I. W. White Fume Proof Enamel. The windows are treated

DEN
The walls of panelled knotty white pine with built-in book shelves have been stained and waxed, forming a fitting background for the master of the house. A maple desk is placed end-to-window for light during the day, the desk chair is upholstered in leather, as is the large reading chair with its lamp. Draperies are Chinese red cretonne, matching the easy chair, beside which is a Zenith radio, armchair model. Here the rug is a Provincial pattern. The central lighting fixture is of maple and polished brass. The sound-deadened walls afford a quiet, restful room.

POWDER ROOM
The India Ivory fixtures form a pleasing contrast with the *Johns-Manville Black Asbestos Wainscoting and chromium mouldings. The Powder Room is also enhanced by the "Ivy" paper—white leaves on silver, with silver tinted ceiling. The curtains are coral colored, the floor is Ceramic tile in black and ivory. A shelf of black glass has been fitted into the corner, thus utilizing a small space to the utmost convenience. It is backed with a triple mirror of bevelled plate glass. The mirrored wall cabinet is equipped with a Lumaline light. Chromium accessories are interesting. The walls are also treated for sound deadening. The effect of the Powder Room is strictly modern.

SECOND FLOOR HALLWAY
The informal curtains of beige taffeta with
cord of acqua were chosen to harmonize with the paper and make a harmonious link between the bedrooms. Its features have been described elsewhere.

MASTER BEDROOM
We dare use more color in the bedrooms, attempting to make them more interesting either by harmony or contrast. The Master Bedroom is papered in "Magnolia," a beautiful, soft yellow with a clear-cut pattern in white and silver gray. The curtains of gray mist Ninon trimmed with silver ball fringe, softly draped for grace, offsets the yellow. Blue is introduced in small quantity for contrast. The furniture is a lovely Colonial pattern in Mahogany with twin beds and twin tables, each with its reading lamp. The spreads are of soft, gray satin made simply and trimmed lightly with blue. Scatter rugs are used.

DRESSING ROOM
A yellow "Stripe" paper continues the color note of the bedroom, repeated in the woodwork and built-in wardrobe with its spacious drawers. The gray mist curtains and a Mahogany dressing table tie in the surroundings without abrupt change.

MASTER BATH
The Master Bedroom and the Daughter's Room adjoin this bath, and when guests are present she will share it. The tile floor in lemon and white and the *Johns-Manville Wainscoting in both plain and tile den in blue set off the white Crane plumbing fixtures with their chromium trim. "Water Lilies" paper in silver and yellow—of unusual beauty—calls for a simple yellow curtain both at the window and over the tub. An automatic *door-seal keeps noise in, a Trane Radiator supplies quick heat, the medicine cabinet is concealed behind a mirror with tubular light brackets, the soft yellow towels and bath mat make of this room a good place to start the day. The plumbing access panel has been converted into a built-in tilting clothes hamper.

DAUGHTER'S ROOM
"Flower Tracery" in robin's egg blue, with a pattern which appears to be etched in white and dubonnet, is a paper background for the dainty dotted Swiss curtains, most appropriate for a

GUEST BATH
A very smart "Ribbon Plaid" paper, *Johns-Manville Asbestos Wainscoting in snowy white with *Chromium Finish Mouldings and a Ceramic Tile floor in pink, orchid and white, make an effective background for white plumbing fixtures. The curtain of flesh pink picks up the softer tones. Radiator, medicine cabinet, door-seal, and lighting fixtures are the same as in the Master Bath, but the towels and bath mat are in dubonnet. An interesting built-in closet with sliding doors contains shelves for linen storage as well as two tilting clothes hampers.

GUEST BEDROOM
A dignified room which will accommodate either man or woman guest has been accomplished by the use of "Drapery" paper, with its classic gold pattern. The furniture is traditional Colonial, the rug is dubonnet, a semi-indirect lighting fixture, incidental lamps at the dressing table, by the bed and the upholstered chair, and the curtains of Chantilly lace all accent the gold of the paper.

MAID'S ROOM
The Maid's Room has a private stairway leading from the kitchen. *Johns-Manville Bevel Plank covers the "walls and *Johns-Manville

Bevel Tile the ceiling. Planks and tile are both unfinished. The curtains of chintz add an air of cheerfulness against an otherwise neutral background. The furniture of Maple looks very well against the colorful oval braided rugs.

MAID'S BATH
*Johns-Manville Scored Hardboard is used to waincot height, *Johns-Manville Plain Hard-board above, with a ceiling of *Johns-Manville Bevel Tile. Crane plumbing fixtures, Trane concealed radiator, and curtains of Chintz complete the equipment.

TRUNK STORAGE
Just across the hallway from this bath is a completely floored storage room of ample size.

BASEMENT LOUNGE
The refreshment bar in the turn of the stair is finished in Rose colored *Flexboard with chromium mouldings, all being set off by the comfortable chromium and leather furniture.

GAME ROOM
Covington Sports has created a real amusement spot in this Game Room. From ping-pong equipment—games of all sorts—to an archery target with bows and arrows, congenial friends and youngsters, too, can spend many happy hours here. The curtains are of glazed chintz in a hunting print. The red trim adds a definite color note.

LAUNDRY
Equipped in a modern fashion, the laundry shares the same room with the heating equipment.

Decorating by Ivey's

W E ARE glad to have done our bit in such an enterprise as the Triple Insulated House.
And we hope that you will like the taste
displayed by Mrs. Nancy Johnston, of Ivey's Decorating Department.  You will find the personnel of this department anxious to assist you in your decorating problems.

Ivey's, Inc.
The Decorating Department is on the Fourth Floor.

 

THE Department of Decorative Research of Imperial Washable Wallpapers chose the wall coverings for this stunning-house from plans which were submitted to them. All of the patterns are from the 1938 designs.
You will find glorious colors, new ideas, and new fashions among the hundreds of papers we invite you to drop in and inspect. Many were designed by the country's leading artists. They are all washable and fast to light.
We invite you to see all the designs we have in our showrooms at 76 Patton Avenue.

WHETHER you plan to paint a house or a chair, you can get a full choice of colors, expert advice—know that the job will be successful—by visiting the Sherwin-Williams store in Asheville first.
The paint used on the woodwork in this Biltmore Forest home is one of the latest developments in the manufacture of fine enamels—one of the most practical of interior finishes, and one of the most beautiful. It washes easily time after time.
The preference for Sherwin-Williams paints throughout the U. S. is four-to-one. All you need to know about paint is Sherwin-Williams!

QUALITY                                                               PAINTS
COVER MORE LAST LONGER
The Right finish for every surface
SHERWIN-WILLIAMS
PAINT HEADQUARTERS
76 PATTON AVE.—PHONE 6700

 

THAT'S perfectly all right, Mr. Burton, am glad your customers had such excellent taste. You have three or four other suites of dining room furniture alongside, if I remember correctly. We can use any one of them for they are all excellent."
We could go on for pages describing our four floors of lovely furniture to fit any room or combination of rooms, but it would not put over the point any better than this actual 'phone conversation with Mrs. Johnston., decorator of the Triple Insulated House.
Burton's will be very glad for you to regard any piece of furniture in the house

as its standard quality. Nothing was ordered just for this job—it is all from our regular stocks. And we hope that this will convey the impression to you that Burton's is the place in Asheville for good furniture. Thirty-four years is a long time to be in one business, at least, it is long enough to have found the manufacturers who build quality furniture with fine woods.
This, we imagine, was why Mr. Howell lost no time in discussing the furniture for his Triple Insulated Home with Burton & Son at 36 Hay wood Street in Asheville. And we are glad to have co-operated, as we will be to assist you in choosing an incidental chair or in furnishing a complete house.

OUR delight in having helped in the selection of electrical equipment will be matched by our care in serving the Triple Insulated Home with current during the years to come.
CAROLINA POWER & LIGHT CO.
ASHEVILLE

Good fixtures and materials plus good workmanship make a good
plumbing or heating installation.
We are glad to have furnished the labor and materials for this modern
plumbing system. Copper water service lines, cast iron and lead pipes
for wastes, proper insulation of piping, and Crane fixtures are but a
few of the tangible items blended in this job by our workmen. These
workmen, by their experience, are qualified to match the beauty and
durability of modern plumbing.
Your plumbing and/or heating needs can be promptly and properly
cared for by calling—
 

WILSON PLUMBING CO.
227 HAYWOOD ROAD
PHONE 4164

PLUMBING & HEATING HOME APPLIANCES    

14 CHURCH STREET                                         

PHONE 1400

R. H. EDNEY
Builder is glad to have cooperated by building this interesting house.

JACKSON BLDG. 
PHONE 170
 

IT HAS been a real pleasure to furnish the outside trim of California Redwood, the interior trim of Poplar and Pine, and the framing of Pine for this house.
Even though you may not be experienced, you will appreciate the millwork, for the excellence of the material is matched by workmanship,
We will cheerfully furnish estimates on any kind of lumber as well as high quality millwork.

TRYON
BUILDER'S SUPPLY CO.
Tryon, North Carolina PHONE 20

 

THE EXCELLENCE OF CONCEALED MATERIALS IS OF
"WE CAN commend this Biltmore Forest House because the best has been installed inside the walls and under the ground as well as those parts you can see.  "Pomona" was chosen because of its excellence—the lasting-quality that only Vitrified Shale affords. "Pomona" Materials used in this operation: Chimney Flue Lining, Drain Tile, Vitrified Shale Sewer Pipe and Fittings.

FLORAL CREATIONS
In Keeping With This BEAUTIFUL HOME

THIS AGENCY
and the HARTFORD FIRE INSURANCE CO.
are delighted to have been called in to take care
of the fire insurance (even though a fire is so
unlikely) on this very attractive home.
The JOHN E. SCHLEY Agency
General Insurance
MILES BUILDING TELEPHONE 2108

CONSTRUCTION PHOTOGRAPHS
OF THE TRIPLE INSULATED HOME WERE EXECUTED BY
ELLIOT LYMAN FISHER
Technical and Commercial
Photography
119 ARCADE BUILDING
TELEPHONE 3071
 

For "BETTER BUILDING MATERIALS"  Phone 2448
GENERAL BUILDING PRODUCTS COMPANY
 Biltmore Station, Asheville, North Carolina

Asbestos Roofing :: Asphalt Roofing :: Asphalt Tile Flooring :: Boards, Insulating, Hard £ Gypsum :: Brick, Common, Facing, Fire, Mantel & Salt Glazed :: Casements, Steel Cement, Keenes', Gray & White Portland :: Chimney Tops :: Clay, Fire :: Coal Chutes Colors, Cement & Mortar :: Cornerbead :: Dampers, Fireplace :: Dampproofings Doors, Ash Pit, Flue Cleanout & Overhead :: Dumps, Fireplace Ash :: Felts, Asphalt & Deadening :: Floor Hardeners, Cement :: Flue Lining, Pipe & Thimbles :: Granite Rubble :: Gutter Pipe :: Insulation, Rock Wool :: Kitchen Cabinets :: Lath, Gypsum, Metal & Insulating :: Lime, Mason's Hydrated, Lump & Tiger Finish :: Lintels, Pressed Steel :: Papers, Building :: Plaster, Gypsum Fibered, Gaughing & Moulding :: Roofing, Roll :: Roof Coatings :: Sand, Columbia White :: Sash, Steel Basement :: Septic Tanks Sewer Pipe & Fittings :: Shingles, Asphalt & Asbestos :: Tile, Drain & Hollow Building :: Transite :: Ventilators, Cast Iron :: Wainscoting, Asbestos & Flexboard :: Wall Coping & Fittings :: Waterproof ings :: Wall Ties :: Windows, Steel.

Distributors of Johns-Manville Products, Pomona Terra-Cotta, Toch Waterproofings, Carlyle-Labold Brick, General Shale Brick & Tiley Truscon Steel Products, Signal Mt. Portland Cement & Majestic Specialties.